CherYsh Entrepreneur Program
Women empowerment is one of the cornerstone principles at CherYsh. Another pivotal program under this principle is the “CherYsh Entrepreneur Program.”
CherYsh’s primary objective is to identify and develop the skills and potential of rural women, enabling them to engage in home-based industries and entrepreneurial endeavours. Through this program, economic empowerment is fostered, thereby elevating the standard of living for families and contributing to the continued education of their children.
Entrepreneurship Development Program (EDP)
CherYsh has established a robust grassroots presence in over 50 villages within Haliyal Taluk, launching the Entrepreneurial Development Program (EDP) to empower rural women entrepreneurs. This initiative provides comprehensive training in business development, financial literacy, project writing, and marketing strategies. In response to the economic challenges posed by the COVID-19 pandemic and regional floods, the program supports women who are eager to contribute financially but lack the resources or guidance to establish businesses.
Through collaborative partnerships with esteemed organizations such as KLE Tech University, Selco, and the Deshpande Foundation, CherYsh empowers women to establish resilient enterprises. Participants are provided with two years of uninterrupted mentorship and support, ensuring their success. Furthermore, financial literacy training and market linkage assistance indirectly benefit over 1000 women, contributing to a broader community impact.
Retail Food Products: Empowering Women Through Community Kitchens
Launched in 2013 in collaboration with the Roviralta Foundation, the CherYsh Community Kitchen Program has surpassed our initial expectations over the past decade. This program has fostered new partnerships with esteemed organizations such as Taj Hotels, Akshaya Patra, EID Parrys, Murugappa Group, Selco Foundation, and Buzz Women India. The program empowers rural women to utilize their culinary expertise through home-based enterprises, thereby generating income and enabling them to support their families and ensure their children’s education.
Participants from Haliyal received comprehensive training in food hygiene, business management, and finance through classroom programs facilitated by Buzz Women India. Additionally, they gained practical insights through visits to the Taj Gateway Hotel Kitchen and the Akshaya Patra community kitchen. These visits provided them with exposure to best practices in large-scale cooking, packaging, and hygiene.
In collaboration with EID Parrys and Murugappa Group, the program secured daily food supply orders for cafeteria workers. Over the past decade, this initiative has significantly transformed the lives of hundreds of women, providing them with sustainable livelihood opportunities within the Haliyal region.
The Community Kitchen Program remains dedicated to empowering rural women, transforming their acquired skills into viable and sustainable livelihoods. This initiative fosters independence, financial stability, and ensures the continued education of their children.
Program Objectives
- Fostering economic independence for women.
- Supporting community growth through sustainable businesses.
- Enhancing financial contributions to households.
- By empowering women through skilling and entrepreneurship, CherYsh is building resilient rural communities and promoting rural economic transformation.
Program Highlights
CherYsh partnered with the Center for Entrepreneurship Development of Karnataka (CEDOK) to provide entrepreneurship training to over 100 women from rural Haliyal.
Through this program, participants acquired essential skills in business development, project writing, marketing, and financial management, equipping them with the knowledge and abilities to establish and manage their own enterprises successfully.
Testimonials
“As the Education Coordinator at the Block Education Office, I’ve collaborated with CherYsh for seven years. When CherYsh sought English training for their Learning Facilitators, we partnered to launch the Learning Facilitator Training Program. This initiative addressed the education gap and provided valuable employment opportunities for young women in the region.”
– James Dsouza, Education Co-ordinator, BEO, Haliyal
“CherYsh, a non-governmental organization, has collaborated with Deshpande Pvt. Industrial Training Institute to promote education and skill development. Their partnership has been successful in empowering women in Haliyal district, leading to increased household income and improved education standards in their villages.”
– Mr. Prakash Prabhu, Chief officer, Deshpande Trust
“I’ve been a Learning Facilitator with Shiksha for six years. After completing my 12th standard, my family didn’t support my dream of continuing education, so I married. Joining CherYsh was a life-changing opportunity. I’m grateful for the chance to share knowledge and positively impact the children’s education. When I’m with my students, I’m fully immersed in their learning.”
– Mangala Mirash, Learning facilitator of the Shiksha program, Sathnalli village
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