Case Study: Sugarcane Bud Nursery

In 2013, CherYsh Trust, in collaboration with EID Parry and Murugappa Group, initiated the Agriculture Program in Haliyal, Karnataka. With sugarcane being a prominent cash crop in the region, CherYsh identified a unique opportunity to empower rural women by involving them in agro-allied livelihoods, such as sugarcane bud nurseries. Key milestones of this initiative: Program Goals and Objectives Challenges Despite its success, the program faces challenges such as limited marketing linkages, resulting in limited orders. CherYsh aims to overcome this through better market integration and product diversification.

Case Study: Spoorthy Community Kitchen Enterprise

Led by Reshma Banu, the Spoorthy Community Kitchen began with financial support and training from CherYsh and Roviralta. Women were equipped with skills in food product preparation, hygiene, and marketing, initially focusing on pickles and spice powders. Today, Spoorthy has evolved into a thriving enterprise, catering to both government and private institutions. Additionally, the women supply spice mix packages and condiments to local organizations like Akshaya Patra and EID Parry kitchens. In 2023, the women showcased their packaged spice mixes, chutneys, and pickles at the Haliyal Utsav, a regional food fair, gaining recognition for their quality products. They are now proficient in sourcing raw materials, maintaining hygiene, and ensuring consistency in production.

Case Study: Belan Rotis: A Success Story

Meet Demakka, a 48-year-old woman from Havagi village, Karnataka. With CherYsh’s guidance, she transitioned from a struggling packaged flour enterprise during the pandemic to launching a roti-making business with her husband. Under CherYsh’s Covid Rehabilitation Program, Demakka conducted a feasibility study, gathering market data and identifying opportunities. The community kitchen that initially launched in 2013 between Roviralta and CherYsh, led to a new partnership with Selco Foundation. Selco supported her business plan and facilitated funding to set up a roti-making machine at home. Since January 2022, Demakka, with her family’s support, has produced and sold over 50,000 rotis, establishing a steady income. Encouraged by this success, she plans to expand into flour production with CherYsh and Selco’s continued support.