Case Study: Demakka’s Roti Revolution!
A homemaker with a passion for baking and sharing rotis embarked on an inspiring journey with CherYsh, which transformed her life and her kitchen. Let us delve into her remarkable story.
Demakka, a devoted homemaker and mother of three, changed her life through entrepreneurship with the support of CherYsh and Roviralta, an organization dedicated to uplifting people’s lives. This case study showcases Demakka’s journey from a small-scale roti seller to a thriving businesswoman, with CherYsh, the Selco Foundation, and the Roviralta Foundation playing a crucial role in her success.
Before starting her entrepreneurial venture, Demakka sold rotis to her neighbours to help support her family. A few years ago, CherYsh, in partnership with the Roviralta Foundation, built Community Kitchens in Haliyal. The goal was to teach village women about food hygiene, reduce the use of wood and coal for cooking, and help them develop skills in commercial food production. Partners like Taj Gateway and Akshaya Patra provided training in Hubli, and these kitchens became the foundation for entrepreneurial food product ideas.
CherYsh recognized Demakka’s potential and, in collaboration with the Selco Foundation, provided her with a solar-powered roti-making machine and essential training. Eager to build her own business, Demakka seized the opportunity. With CherYsh’s guidance, she learned how to efficiently operate the solar-powered machine. This not only boosted her production but also reduced her reliance on conventional energy sources something that Cherysh and Roviralta aimed for since 2013.
When the challenges of COVID-19 arose, Demakka didn’t give up. Instead, she and her family used this adversity as an opportunity for growth. Today, she is producing rotis not only for her neighbourhood but also for nearby towns and villages. Despite the challenges of the pandemic, Demakka’s resilience, along with the sustainability of her business model, helped her overcome obstacles. Her family joined her in the venture, contributing to its growth.
A standout feature of Demakka’s success story is the solar-powered roti-making machine. This reflects both environmental consciousness and innovative solutions from CherYsh that empower individuals through livelihood programs. Demakka’s approach is also noteworthy; she never turns away a customer, even if they only need a few rotis. For her, it’s not just about making money, but about feeding people. Her commitment to providing food, no matter the order size, underscores the ethical foundation of her business. She values customer well-being over profit, highlighting the importance of ethics in entrepreneurship.
But Demakka’s ambitions don’t stop here. She dreams of expanding her business even further, hoping to acquire flour mill equipment; not just for her family, but to benefit her entire community.
With some training and a great deal of enthusiasm, Demakka transitioned from a home cook to a roti-making star. Her journey from homemaker to successful entrepreneur is a powerful testament to the transformative impact of livelihood programs. Demakka’s story is not just about rotis; it’s about turning everyday things into something extraordinary.
Thanks to CherYsh and a solar-powered machine, her kitchen became a business hub, and Demakka proves that with the right support, anyone can make a big difference.
CherYsh’s strategic collaboration with Roviralta, the Selco Foundation and emphasis on sustainable business practices have not only empowered Demakka but have also set an inspiring example for women entrepreneurs. Demakka’s story serves as a beacon of hope, illustrating the potential within every individual when given the right opportunities and support.
Let’s celebrate Demakka’s Roti Revolution and the incredible possibilities that emerge when we work together to make a difference!
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