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Case Study : Empowering Threads: Tattigere Quilting Collective

In the charming village of Tattigere, a group of women has transformed the traditional craft of quilting into a thriving business. Led by Ashabi and supported by the CherYsh organization, these women have not only created beautiful handwoven quilts but have woven a powerful story of empowerment, collaboration, and community transformation.

Ashabi, a talented quilter, inherited her skills from her mother and grandmother, preserving the rich quilting tradition that has been passed down through generations in Tattigere. Building on this heritage, Ashabi and other women in the village, all skilled in the craft, came together to turn their shared passion into a sustainable business venture.

CherYsh has been a key ally in the success of the Tattigere Quilting Collective. Recognizing the potential of the women’s craftsmanship, CherYsh has provided valuable resources, training, and a platform to help these women take their quilts to a larger market. This support has not only boosted the community’s economy but also empowered the women to use their skills to achieve financial independence and contribute to the broader community.

The quilts produced by the Tattigere collective are more than just functional items; they are pieces of art. Each handwoven quilt adds a burst of color and warmth to a home, carrying with it the story of tradition, skill, and the collaborative spirit of the women who created it. These quilts bring beauty and meaning into living spaces, making them cherished possessions.

Within the collective, the women have embraced their unique strengths. Ashabi notes that some members are excellent communicators, and these women are tasked with representing the group at exhibitions and markets. This strategic division of labour allows the creative artisans to focus on their craft, while others handle the business side of the venture, helping the collective reach a broader audience.

When asked about the future of their quilting business, Ashabi expresses a desire for their work to be recognized beyond Karnataka. Her dream is for Tattigere quilts to become a celebrated art form across India, showcasing the talent and dedication of the women in her village.

Quilting Impact

The Tattigere Quilting Collective stands as a shining example of how community collaboration and entrepreneurship can transform lives. With the support of CherYsh, these women have not only revitalized a traditional craft but have also created a business that brings economic empowerment to their village and allows for children to remain in school.

Each quilt is a testament to their resilience, creativity, and the enduring spirit of women working together to build a brighter, more colourful future. As Ashabi and her fellow artisans aim to take their quilts to every corner of the country, the Tattigere Quilting Collective represents a powerful story of empowerment, heritage preservation, and dreams that know no bounds.

Anita Singh

Anita Singh has worked in the advertising and marketing industry for several years, handling brands across various industries, including IT services, consumer durables, and ice creams. She is a highly motivated strategic leader with more than 25 years of global corporate experience and success in aligning people, brand and organization propositions to deliver business value – both for scaling and growth.She is dedicated to supporting education and livelihoods for underprivileged women and children and supporting the needs of the elderly and less fortunate. As a Trustee for the CherYsh Trust, she works to better the prospects of women and children through programs that prepare them for future challenges.